Over the years we have minimised  the use of plastic material and focusing on reusable plastic material where unavoidable. We have made a major shift to biodegradable shipping materials to cut down on waste.

In the past decade we have focussed on the conservation and optimisation of energy resources.  Some measures include introduction of solar panels with the aim to become self sufficient in future. 

We follow global standards for all kinds of testing heavily rely on them even for our internal processes. We use REACH tested products and strictly adhere to AZO-FREE Dyeing to name a few.

Being in business, we focus on high quality products that will last longer. Apart from being a business objective, it is philosophy we believe in. Less need of changing products eventually leads to less wastage of resources and a conserving approach in long term.

We prioritise the use of PET material as it is a fully recyclable and a highly sustainable material. Other than PET yarn, we make products from recycled cotton, recycled leather & other recycled polyester yarns. As cotton comprises a major part of our offering; we use GOTS certified – organic cotton as a conscious choice towards sustainability.

We also believe in a fair practices and continuously strive to provide the best work environment and ethical policies for our employees and vendor partners. To confirm to this, we have certifications like – Goodweave, Care & Fair certification and also we strictly condemn child labour.